Just an hour and a half outside of Medellin lies El Balcón, a family-owned farm. The company was originally founded in 1991 by Humberto Restrepo, but is now run by the visionary and innovator Yenny Restrepo. Antioquia, a Colombian region famous for their coffee and ecotourism, is bolstered by companies like El Balcón, who have strived to not only create luxurious coffee, but to do it sustainably.
With such eco-friendly innovation came a change to their business model. A few years ago, the general manager of El Balcón, Gabriel, decided to experiment with producing natural coffee. The idea then was to enable El Balcón to distinguish themselves amongst the heavy-hitting coffee producers of Colombia. Having succeeded, they are able to produce natural coffees at a competitive volume with consistent quality.